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Basics of Stakeholder Involvement: Understanding Stakeholder Involvement as a Strategic Tool for a Nuclear Power Programme

This webinar is the first of the IAEA Webinar Series on stakeholder involvement related to nuclear power. During this hour, we will hear from international experts on the importance of stakeholder involvement in a nuclear power programme, from different perspectives including the operator, regulator, and NGOs. Why does stakeholder involvement matter? What are the first steps to develop a stakeholder involvement programme? What are the different roles and responsibilities of the key organizations, as well as of other partners and stakeholders? This webinar is free and open to anyone with an interest in learning more on this topic. Subsequent webinars will build on this introduction.

 

By attending this webinar, you'll be able to:

  • Recognize the importance of stakeholders in any nuclear power programme
  • Formulate the first steps to develop a stakeholder involvement programme
  • Understand how different key organizations carry out stakeholder involvement

Public Surveys: Listening to the Public Through Surveys

This second webinar in the IAEA Webinar Series on Stakeholder Involvement related to Nuclear Power will focus on the topic of public surveys and public opinion research. Having insight into what the public knows and thinks about nuclear power is an essential part of a stakeholder involvement programme. This information helps formulate what stakeholder involvement activities are likely to be more effective and help reach objectives.

 

During the webinar, international experts will explain why it is crucial to understand what the public knows and thinks about nuclear power. They will also describe the process of listening to the public through surveys and research, and developing and adapting stakeholder involvement activities to address the results received.

 

By attending this webinar, you'll be able to:

  • Recognize the importance of conducting public awareness and opinion surveys and research
  • Understand the main elements conducting surveys and research
  • Understand how to use results to adjust stakeholder involvement activities

Public Information Centres: Opening the Door – Maximizing the Benefits of Public Information Centres

This third webinar will focus on maximizing the benefits of public information centres as a tool for communication on nuclear power programmes. A successful public information centre serves as a resource for students, local communities and other stakeholders, and can help influence broader perceptions and support for nuclear power. Specific factors including well-communicated information, engaging activities, and creative exhibition designs can improve visitors’ experiences and help them understand the activities of a nuclear power plant and facts about nuclear power.

 

During the webinar, international experts will discuss creative and effective approaches to designing and running a public information centre. The webinar will feature a video walkthrough of a public information centre in action and provide practical recommendations on exhibition design, storytelling, and other good practices for building an interactive and impactful centre.

 

By attending this webinar, you will be able to:

  • Develop plans for new Public Information Centres
  • Identify trends in user experience of exhibitions
  • Learn how to exhibit nuclear information
  • Design targeted activities in an information centre
  • Build storytelling skills

Social Media: Rising to the Social Media Challenge

This fourth webinar will focus on rising to the social media challenge as well as taking advantage of the opportunities provided by social media to strengthen stakeholder engagement efforts in nuclear power programmes. Social media allows for important two-way communication, where organizations not only disseminate information and but also gather key insights into stakeholder needs, feelings, knowledge, and perceptions.

 

During the webinar, international experts will explore areas such as the current trends and challenges in social media, key aspects of a social media strategy, and good practices for optimum online engagement in nuclear power programmes.

 

By attending this webinar, you will be able to:

  • Identify benefits of using social media
  • Manage and mitigate risks of using social media
  • Design posts to engage your targeted audience
  • Get experience from case studies
  • Effectively plan social media activities
  • Constructively use social media in the long-term to build trust

Messaging, Storytelling and Plain Language: Telling Your Nuclear Story

The fifth webinar in this series will focus on messaging, storytelling and using plain language to communicate effectively about nuclear power with different stakeholders, including the public. The webinar will explore how to communicate complex information about nuclear power in ways that are engaging and interesting, and that help organizations reach their stakeholder involvement objectives.

 

During the webinar, international experts will present good practices to follow when communicating about nuclear power. They will emphasize the power of storytelling to convey information that will be understood, retained and shared.

 

By attending this webinar, you will be able to:

 

  • Recognize the importance of storytelling for nuclear communication
  • Identify a very practical way to engage the public
  • Get experience of case studies

Media Relations: Today's Media Landscape and Communicating Nuclear Power

The sixth webinar in this series will give an overview of today’s diverse media landscapes and focus on how to work effectively with different media when communicating about nuclear power.

 

The webinar aims to support experts in governmental, operating and other organizations, who are responsible for communicating on the many aspects of a nuclear power programme, by addressing how to build and maintain effective relationships with the media. Journalists will also gain insights into the efforts of communicators responsible for informing about nuclear power.

 

During the webinar, international experts and journalists will present good practices in navigating today’s multiple media landscapes. They will describe their respective experiences and talk about approaches that have been less effective.

 

The learning objectives of this session are defined as:

  • Recognize the importance of the media in the nuclear communication process
  • Develop specific activities for journalists
  • Learn from the experience in different countries

Crisis, Risk and Emergency Communication: Anticipating and Navigating Challenging Circumstances

The seventh webinar in this series will focus on the importance and challenges of effective crisis, risk and emergency communication in nuclear power programmes.

 

In the context of nuclear power, a crisis is an event that may negatively impact an organization’s reputation and could be characterized, for example, by a project delay or a cost increase. A risk is the probability of a specified health effect occurring in a person or group as a result of exposure to radiation. An emergency is a non-routine situation or event that necessitates prompt action, primarily to mitigate a hazard or adverse consequences for human life, health, property and the environment.

 

During the webinar, international experts will present good practices, describe their respective experiences and talk about approaches that have been less effective.

 

The webinar aims to support experts in governmental, regulatory, operating and other organizations, who are responsible for communicating on the many aspects of a nuclear power programme.

 

By attending this webinar, participants will be able to:

  • Recognize the difference between a crisis, risk and emergency in the area of nuclear power
  • Recognize the importance of long-term engagement with stakeholders to effectively prepare for crises and emergencies
  • Develop mechanisms to prepare to communicate in challenging circumstances

Identify approaches to build and rebuild trust.

Design and Tools for Engagement: Inspiring Audiences through Visuals, Games and More

The 8th webinar in this series will dive into the impact that strong design and tools can have on audiences and partners when communicating and engaging about nuclear power.

 

The webinar aims to support experts in governmental, operating and other organizations, who are responsible for engaging on the many aspects of a nuclear power programme, by addressing how to choose and create powerful visuals and experiences.

 

During the webinar, recognized international visual and graphics specialists will share good practices and tips on what works, and might not work, in the world of design, infographics, videos, games and more.

 

The learning objectives of this session are defined as:

  • Recognize the importance of powerful visual communication tools
  • Understand the different visual and tactile medium that can be used to engage effectively with audiences
  • Develop ideas on how to integrate new designs and tools into existing NPP stakeholder engagement programmes

Stakeholder Involvement in New Nuclear Power: Engagement in the Nuclear Field

The 9th webinar in this series will explore stakeholder involvement in each phase of the IAEA Milestones Approach, providing examples of activities relevant to nuclear infrastructure development.

 

International experts will share their experiences in stakeholder engagement, including ideas for activities to foster engagement and communication, taking into account, for example, lack of resources and budget that is often observed in the initial phase. The webinar will look at how newcomer programmes have scaled up their engagement activities and capacities to fit the next phases.

 

During the interactive webinar, international experts will present good practices, describe their respective experiences, and talk about approaches that have been less effective.

 

The learning objectives of this session are defined as:

  • Recognize the importance of early engagement with stakeholders to effectively create sustainable relationships and support the successful development of the nuclear power programme.
  • Identify approaches to build and maintain trust.
  • Develop mechanisms to adapt to changing stakeholder needs in all phases of the Milestones Approach.

Engaging with Policy and Decision Makers: Knowledgeable and Interested Leaders

The tenth webinar in this series will highlight some of the ways in which the professional and technical community can engage with policy and decision makers. How can energy and nuclear experts, economists, utilities, industry, academics and potential technology suppliers support well‑informed decision making regarding nuclear power? What works? What doesn’t work so well?

 

 

During this interactive webinar, international experts will present some of the effective techniques and messages they used to engage with decision makers. Participants will also hear about experiences of policy makers in collecting data and information needed to make knowledgeable and evidence‑based decisions.

Communicating about Nuclear Waste: Clarifying Waste Options and Opportunities

The eleventh webinar in this series will present some effective ways to engage stakeholders on radioactive waste as well as existing solutions and approaches for its management, with a special focus on disposal. The webinar will highlight the importance of stakeholder engagement for increasing confidence in decision‑making processes related to radioactive waste management. Speakers will in particular focus on stakeholder engagement in communities hosting waste management facilities, the ways they relate to these facilities, what benefits and values they see in hosting them and how they integrate them into their communities, as well as how this compares to communities hosting other types of nuclear facilities.

 

Finally, the webinar will announce the IAEA Technical Meeting on Municipalities with Nuclear Facilities scheduled to take place from 31 October to 4 November in Vienna. This meeting will provide an opportunity to hear experiences of representatives of municipalities hosting nuclear facilities and to enhance awareness of topics of interest to local stakeholders.